Universal Machine’s professional sales team features a number of industry specialist to make sure that the development of your unique: assembly line, robotic operation or custom process automation goes smoothly from the design stage, to validation and finally to implementation and installation. When you need custom machines built to your specifications contact the Universal Machine Sales Specialists.


    Horace Reinford

    Sales Manager

  • Dave Burdan

    Dave Burdan

    Group Manager


    Wm. Rick Kelley



    Randy Backich

    National Accounts


    Robert Pollick

    Regional Sales



Horace ReinfordHorace Reinford
Pharmaceutical-Biotechnology Sales Manager
icon_phone Phone: 610-323-1810 ext 217
icon_cellCell: 610-906-7673
icon_emailEmail: Click Here To Contact Horace 

Horace’s has been with Universal Machine for over 24 years. As a young man he started out working in the high performance auto racing industry where he received his supplemental education for metallurgy. After working there for 5 years, Horace went on to work with an International defense company as a coating specialist.Joining Universal Machine team in 1991, Horace used his background and hands-on experience to propel himself to meet and exceed all expectations of his customers in both food and Pharma industries.His attention to detail and years of experience working with pharmaceutical-biotechnology equipment and packaging technology earned him a number of commendations. He has a great ability to understand clients’ needs and his experience in the pharmaceutical and food industry support his sales comments. Horace has attended six sigma training and is a member of ISPE.Horace’s management philosophy is quite simple. “It really comes down to the basics. The number one rule is trust. Your word is your bond. When you do the right things in life and treat people well, the rest will follow.”His biggest priority is his family. Horace is an enthusiastic Pittsburgh Steelers fan and enjoys drag racing and hot rods.

Dave BurdanDave Burdan
Pharmaceutical Group Manager
icon_phone Phone: 610-323-1810 ext 362
icon_cellCell: 610-858-8119
icon_emailEmail: Click Here To Contact Dave 

Machinist Trade
Penn State Mechanical Engineering
Worked at UMEC for 51 years
Machinist: 5 years
Assembly Shop: 10 years
Installation Crew Manager: 10 years
Pharmaceutical Sales: 26 yearsHobbies:
Restoring Classic and Muscle Cars.

Rick Kelley

Wm. Rick Kelley
icon_phoneOffice: 610-323-1810
icon_phoneDirect: 610-970-4360
icon_cellCell: 610-858-8118
icon_emailEmail: Click Here To Contact William

Rick has been with our company over 40 years, starting as a machinist apprentice and progressing to first class machinist, machine builder, engineering and project manager/sales. Rick was sub-contracted to a major pharmaceutical for over 10 years. His duties included project manager of packaging line development and integration at several sites worldwide. His expertise in engineering concept development and project management has been a vital part of our company’s development.

Machinist Trade
Penn State Mechanical Engineering

Golf, bicycling, billiards

Doehler Jarvis Scholastic Award

Randy Backich
Randy Backich
Regional Sales Manager
icon_phone Cell/Mobile: 215-499-1483
icon_cellOffice: 610-323-1810
icon_emailEmail: Click Here To Contact Randy 

Randy has been in the Packaging Machinery Industry since the late 90’s primarily serving the Pharmaceutical Market. He has worked with various machine manufactures from both Europe and the USA and is knowledgeable with numerous pieces of Equipment that comprise of a Line. They include Fillers & Cappers, Blister & Cartoning Machines, Labelers, Case Packing & Palletizers, and Checkweighers.
BS Mechanical Engineering-West Virginia University
Executive MBA- Fox School of Business at Temple University

Family Life/Hobbies:
Randy is married to his beautiful wife Sharon and a proud father to his 2 children Christian & Siena. He enjoys Coaching Christian in both Soccer & Baseball and they watch the English Premier League on a regular basis. Siena enjoys Karate and Gymnastics and as a Family they go on bike rides and love playing with their dog “Champ” a Miniature Labradoodle.
When Randy has some free time left he watches College Football, plays golf and is a Classic Car Enthusiast attending various Car Shows & Cruises throughout the year.

Robert Pollick
Robert Pollick
National Accounts Manager
icon_phonePhone: 727-940-7757
icon_cellCell: 727-515-4539
icon_emailEmail: Click Here To Contact Robert

Robert Pollick has more than 30 years experience in pharmaceutical packaging including 2 years at Uhlmann Packaging Systems, Towaco, NJ as Sales Manager for Bottle Packaging Systems and 15 years at Weiler Labeling Systems, Moorestown, NJ as Sales Manager.




Since the beginning Universal Machine & Engineering Corp. has been providing solutions that are engineered for your success. Our team of engineering pros design customized, innovative and efficient solutions for your brand, product or facility. Read More



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Line Integration


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Custom Machine


Universal Machine, Custom Machine Design and Build, Custom Machinery
If your company has a unique assembly or specialized packaging need. The engineering team at Universal Machine is there to develop the solution you need. Just present the problem and we’ll provide the solution to save the day. Read More



Universal Machine is the leader in Biotech Services. Our team’s expertise includes: Factory Acceptance Protocol, Detail Design Drawings, Shop Test Reports, Preventative Maintenance, Panel Layouts, Weld Logs, Schematics and More! Read More